< Back to home

2017 // DesignStitching

Zesty Thistle

After a lifelong love of crafting and building out a series of cross-stitch patterns for personal use and enjoyment, I established an Etsy shop called Zesty Thistle and needed a fun, hand-crafted brand with which to sell them. The logo, color palette, and hand-drawn “Xs” bring color and energy to my online shop, printable patterns, product tags, and packaging.

Blank backs let me send a quick note with each order

Raised spot gloss adds a tactile element to reflect the texture of cross-stitch goods